The authors of “Freakonomics” discovered that 56% of men that create an online dating profile do not even get one single message while Jupiter Research found that 97% quit within 3 months.Scott Valdez, Founder and President of Virtual Dating Assistants (Vi DA Virtual Dating Assistants.com) advises that informed decisions yield better results.According to market research, 1 out of 6 marriages that are happening in the US right now originated online, and these days nearly 30% of couples meet on the internet.
Vi DA is an online dating management agency that uses data -- both internal and external -- to ensure efficient use of online dating sites for its clients.
Internally, the company tracks 19 variables related to every first message they send out on behalf of their clients.
They also measure the effectiveness of different profile elements.
Externally, they pay attention to discoveries by others key players within the market, especially Ok Cupid.
In fact, one particular email that is long (over 150 words), expresses interest, draws commonalities (it’s always customized), demonstrates humor as well as a sense of ambition and adventure received a 9.7% response rate from women in their 20s, a 20.5% response rate from 30-somethings, and a 50.3% from women 40 and above.
This email, according to Scott, was sent to over a thousand women of different ages, so it’s pretty clear, based on these numbers alone, that a one-size-fits-all approach to online dating is a bad one.
Messages sent to people who had simply viewed a client's profile were just over 80% more likely to elicit a reply.
Running regressions and analyses to determine how to increase your "hits" may appear to strip the romance out of digital dating.
: Choosing the photos to use can be really tough but last year Ok Cupid released a user-driven web app called My Best Face that will help you to quickly narrow in on the keepers and eliminate the duds.
The app allows you to upload photos for the other members to vote on.
You can then use their input to select your ‘primary photo’ and two to six additional shots.