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"We saw the same thing after 9/11," he said, speaking of the Sept. It was launched on August 22, 2000, and is based in Los Angeles, California. Large investors include Sequoia Capital and Technology Cross Ventures.

In 2007, e Harmony stated since the site's launch, they had rejected about a million people who applied to use the service.

They reported that about 30% of those applicants were denied because they were already married, 27% were younger than the minimum application age of 21, and 9% provided inconsistent answers on the application.

"We want to get you in the tent," Langston told CNBC.

"If you're going to take 10 questions, if that's the number you think you can stand to get through, then you're going to get matches that are less compatible." Langston added that as you answer more questions, they can provide "better matches.

Warren closed unprofitable international operations, switched advertisers, made changes to the board, Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills.

Matching algorithms, which the company believes matches people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible.Compatible Partners' users are seen as quite desirable." After approval by the questionnaire, e Harmony begins to match members regardless of their subscription status.A member's list of matches does not indicate which members are paying or non-paying, so users may not be able to communicate with all of their matches.But if I had to pick just one that makes a lot of difference, it's adaptability.People that are rigid and not adaptable are much harder to match them." The stakes are high for e Harmony, with an estimated 109 million Americans being single and the effort to match them up becoming an even bigger business than ever."Whatever your politics are, the world is less predictable than it was a year ago.

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