Changing a word or two, or adding a mere couple of sentences, won’t largely impact the freshness of the page but, of course, changing a word or two on a page isn’t pointless perfection either.
An important keyword added in just the right place may still give you a significant boost in your rankings, just not necessarily for freshness. you may be wondering how you’re ever going to come up with that much material to be able to publish as regularly as you would like.
On the other hand, many types of content’s relevance depend entirely on how fresh the content is.
It is one of the most effective ways of introducing new content to your website in a non-obtrusive way, as well as attracting a new audience to your website and your product or services.
If you already have a blog, you may notice that pages that once ranked well have slipped over time.
Google’s blended search results prioritise news articles above the rest of the organic results.
But before that lightbulb flashes on above your head, getting into Google News is no east feat.
This patent, and the many amendments over the years that were made to the original 2003 patent, revealed Google’s direction to give more importance to websites which update their content regularly to provide fresh material for its users.
Fresh content has been an important ranking factor in Google’s search algorithm for years.
Perhaps you’re not in an industry where interesting things happen every week and everything is just continually evolving. You shouldn’t be forcing yourself to pump out thin content of very low value multiple times a week that do nothing but add a new worthless page to your website.
That’s not going to win you any sweet, delicious Google brownie points.
You could consider updating old blog articles with new information so that the content becomes more currently relevant, giving them the kiss of life and bringing them back into the Google game. You can’t be recycling the same posts over and over again in hopes that Google notices that you’re, at least, trying.
Making big changes to a website will refresh the page’s content.
Google filed a patent back in 2003 for Document Scoring Based on Document Content Update.