Martha Stewart, Drew Barrymore and Lionel Richie remain Magrino BFFs for their own brands and businesses.
They may not always get what M18 means—it’s March 18, the date the company was founded—but real estate giants like Extell, Vornado and Silverstein know Michael Tavani’s agency as the go-to for commercial and residential projects in the Big Apple and, increasingly, around the world.
Hotels, its original client base, still bed down with M18 in droves.
Tavani’s now eyeing a London office to keep up; we predict M18’s own real estate will keep growing this year.
When the partners behind this new firm left their old agencies, clients fled with them.
And VOWEL, the agency’s digital influencers arm, has been killing it on social for clients like Audi—its amplification of a story around Audi’s rescue of a desert-stranded couple was genius. And a landmark strategic alliance with Germany’s Hering Schuppener vastly expanded Finsbury’s global reach.
Shari Redstone kicked ass in the Viacom wars, and Finsbury had her back through it all. (former Sony Pictures PR head Charlie Sipkins) and D. starring Ryan Gosling and Emma Stone going for the gold.
Versatility’s key: the roster here runs from Barbie to aviation giant Embraer, with blue chips like Google Music, American Airlines, Expedia, Crate & Barrel, Diane von Furstenberg and many, many more in between.
Next up: A move across the pond, as founding partners Lynn Tesoro and Hamilton South eye London. space is in the old Condé Nast offices—where South once toiled at It’s a good thing Rubenstein just moved to a 70,000 square foot mothership in Worldwide Plaza.
Momentum, ambition and the guts to back it up make HL Group our agency of the year.