Now he runs the site out of Dallas, where Match is also based.
Apparently IAC believes if someone is going to put Match out of business, it might as well be Match.
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The most interesting feature on the new site is the Real Ratings user ratings system for ranking the accuracy of people’s profiles against real life.
Users who post inaccurate photographs and profiles of themselves are ratted out by other users who have been on a date with them.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.
Disclosure: Plentyoffish and Webdate are clients of Courtland Brooks, Mark Brooks consultancy.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
One-in-five online daters have asked someone else to help them with their profile.
Many online daters enlist their friends in an effort to put their best digital foot forward.
Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.