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(España) The Ricardo Tormo circuit is one of the reference areas for motorsport in Spain that embraces diverse international events throughout the season, including the Moto GP Grand Prix. The circuit also has a motorcycle school (Cuna de Campeones) and other driving schools (Fórmula de Campeones).

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Ricardo Tormo Race Circuit has become a part of the Global Sports Innovation Center powered by Microsoft (GSIC), a worldwide network throughout the sports industry, technology companies, sports organizations and academic institutions.

The general manager of GSIC, Iris Córdoba, and the general manager of the Ricardo Tormo Race Circuit, Gonzalo Gobert, have signed an agreement for Cheste circuit to become the first track to join the innovation center.

From small sized teams to global leagues, Live Arena simplifies the direct transmission of event streaming and permits teams and competition organizers to create, program and broadcast their own television content to any audience.

Allowing organizations to have their own on-demand, real time content channels, Live Arena will support the strategic communication of the entire GSIC ecosystem with a new GSIC TV channel.

The recently created Specialized Center for Motor Sport Technification which groups the two driving schools of the Circuit – la Cuna de Campeones y la Fórmula de Campeones – with the driving schools and road safety, will also be an objective of the agreement.

Finally, as a long-term goal, the alliance with the GSIC will serve to transform the Circuit Ricardo Tormo into a ´smart venue´ facility that will exceed the expectations of its users, clients and fans.

They implement a technological ecosystem for fans and sponsors that allows them to interact with audiences both on and off the field, build loyalty through various channels, personalize contents and be rewarded.

(Italia) Neodata´s turn-key data analysis platform is completely customizable, helping to better understand audiences, followers and consumers.

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