Still, the old Field-era logos were used on-air by accident on some occasions through the summer of 1983.Metromedia added several first-run syndicated programs that were not previously carried in the Chicago market—as the market had only two commercial independent stations at the time as WSNS-TV (channel 44, now a Telemundo owned-and-operated station) became a full-time affiliate of the ONTV subscription service the previous year—onto the station's schedule, particularly in prime time, like The Merv Griffin Show (which WFLD previously carried a few years prior, but subsequently moved to WSNS where it ran until that station became a full-time ONTV outlet).
Field Enterprises—owned by heirs of the Marshall Field's department store chain, and publishers of the Chicago Sun-Times and the Chicago Daily News—was the station's majority partner (with a 50% interest) and was responsible for managing WFLD's day-to-day operations; they were led by veteran broadcasting executive Sterling C. Channel 32 was christened the "Station of Tomorrow" by an April 1966 Sun-Times article because of its innovative technical developments in broadcasting its signal.
It also broadcast news programming from the Sun-Times/Daily News newsroom.
WFLD remained the top-rated independent station in Chicago throughout Metromedia's ownership of the station.
In May 1985, Metromedia reached an agreement to sell WFLD-TV and its five sister independent stations—WNEW-TV (now WNYW) in New York City, KTTV in Los Angeles, WTTG in Washington, D.
WFLD, virtual channel 32 (UHF digital channel 31), is a Fox owned-and-operated television station licensed to Chicago, Illinois, United States.
The station is owned by the Fox Television Stations division of 21st Century Fox, and operates as part of a television duopoly with Gary, Indiana-licensed primary CW affiliate and secondary My Network TV owned-and-operated station WPWR-TV (channel 50).
Metromedia was ripe to compete against WGN, based on the group's success in competing against WPIX in the New York City market.
In Chicago, Metromedia was given the right of first refusal to purchase WFLD.
There were two versions of the showcase: the original incarnation of the series began on the station on September 18, 1970, under the title Screaming Yellow Theatre, with local disc jockey Jerry G.